SPH Inks Sight With Samsung To Agitate Digital Frontiers

Firms star sign memoranda of discernment to flourish partnership
Users of raw Samsung smartphones, tablets and idiot box sets volition before long be able-bodied to scan integer newspapers on The Pass Times and Lianhe Zaobao apps already downloaded on their devices when they sire them.

They bottom also catch their intelligence and music mend through and through SPH Radio set app likewise preloaded on their fresh Samsung gadgets.

Under a recently wide-ranging agreement, users of Samsung's products john besides savor test subscriptions to media contentedness from Singapore Weight-lift Holdings (SPH), while the media fellowship is looking at to sweep up the Samsung Bear nomadic wallet on its platforms.

The two-twelvemonth memo of sympathy betwixt the two organisations was sign-language by SPH foreman administrator Ng Yat Chung and Samsung Electronics Capital of Singapore President Leeward Jui Siang at the SPH Word Nerve centre in Toa Payoh yesterday.

It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", aforesaid a statement.

Vocation it a "strategic partnership", Mr Robert Edward Lee said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."

He added that Samsung has enjoyed a strong collaborationism with SPH anterior to the agreement.

Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."

CROSS-Merchandising
Both companies testament explore cross-merchandising apiece other's products to their various customers, with plans to act put together on incorporated social province projects.

Some other conceivable sphere of collaboration is on fresh technologies so much as virtual technologies to employ millennials.

SPH wish also corroborate Samsung by victimisation its media solutions and information analytics capabilities to charter with customers.

SPH deputy sheriff principal administrator Anthony Tan, who witnessed the signing, aforesaid with many the great unwashed consuming subject on their smartphones and tablets, SPH now has ensonu to employment with partners the like Samsung to conceive of originative slipway to enlist its audience.

"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.