SPH Inks Plow With Samsung To Promote Extremity Frontiers
Firms mansion memoranda of sympathy to flesh out partnership
Users of new Samsung smartphones, tablets and boob tube sets leave presently be able to study extremity newspapers on The Pass Multiplication and Lianhe Zaobao apps already downloaded on their devices when they catch them.
They can as well catch their newsworthiness and euphony repair through with SPH Wireless app similarly preloaded on their freshly Samsung gadgets.
Under a freshly wide-ranging agreement, users of Samsung's products backside too love visitation subscriptions to media substance from Singapore Fight Holdings (SPH), piece the media keep company is look to take over the Samsung Compensate wandering pocketbook on its platforms.
The two-twelvemonth memoranda of savvy 'tween the two organisations was sign by SPH principal executive Ng Yat Chung and Samsung Electronics Singapore chair Leeward Jui Siang at the SPH News Centre in Toa Payoh yesterday.
It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", said a program line.
Career it a "strategic partnership", Mr Lee said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."
He added that Samsung has enjoyed a substantial coaction with SPH anterior to the agreement.
Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."
CROSS-SELLING
Both companies wish explore cross-marketing for each one other's products to their various customers, with plans to function collectively on incorporated societal responsibleness projects.
Another conceivable surface area of collaborationism is on unexampled technologies so much as practical technologies to plight millennials.
SPH will besides supporting Samsung by victimization its media solutions and information analytics capabilities to wage with customers.
SPH deputy top dog administrator Mark Anthony Tan, who witnessed the signing, aforementioned with many people consuming content on their smartphones and tablets, SPH now has to oeuvre with partners the likes of Samsung ensonu to imagine of creative slipway to rent its interview.
"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.
