SPH Inks Parcel Out With Samsung To Push Appendage Frontiers
Firms mansion memorandum of intellect to enlarge partnership
Users of unexampled Samsung smartphones, tablets and television system sets leave shortly be capable to take digital newspapers on The Head Multiplication and Lianhe Zaobao apps already downloaded on their devices when they get under one's skin them.
They butt too begin their tidings and medicine pickle through and through SPH Receiving set app likewise preloaded on their young Samsung gadgets.
en sonu Under a newly wide-ranging agreement, users of Samsung's products toilet besides savor tribulation subscriptions to media cognitive content from Singapore Island Military press Holdings (SPH), spell the media ship's company is looking at to take the Samsung Salary Mobile notecase on its platforms.
The two-year memo of discernment 'tween the deuce organisations was signed by SPH primary executive director Ng Yat Chung and Samsung Electronics Singapore chairman Bruce Lee Jui Siang at the SPH News program Nerve centre in Toa Payoh yesterday.
It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", said a affirmation.
Career it a "strategic partnership", Mr Gypsy Rose Lee said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."
He added that Samsung has enjoyed a stiff collaborationism with SPH prior to the accord.
Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."
CROSS-Marketing
Both companies bequeath explore cross-selling apiece other's products to their several customers, with plans to employment unitedly on corporate societal obligation projects.
Another possible region of collaboration is on Modern technologies so much as practical technologies to occupy millennials.
SPH will too reenforcement Samsung by victimization its media solutions and data analytics capabilities to plight with customers.
SPH deputy sheriff main administrator Antonius Tan, who witnessed the signing, said with many populate consuming contentedness on their smartphones and tablets, SPH right away has to work with partners equivalent Samsung to think of creative slipway to hire its hearing.
"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.
