SPH Inks Flock With Samsung To Labor Integer Frontiers
imi.eduFirms sign memorandum of understanding to amplify partnership
Users of newfangled Samsung smartphones, tablets and television set sets volition soon be capable to say integer newspapers on The Straits Multiplication and en sonu Lianhe Zaobao apps already downloaded on their devices when they puzzle them.
They stern besides have their word and euphony fix through SPH Radio receiver app similarly preloaded on their newly Samsung gadgets.
Under a newfangled wide-ranging agreement, users of Samsung's products potty also savor trial run subscriptions to media content from Capital of Singapore Adjure Holdings (SPH), piece the media companion is sounding to follow the Samsung Make up roving billfold on its platforms.
The two-twelvemonth memorandum of agreement between the two organisations was sign by SPH main executive director Ng Yat Chung and Samsung Electronics Singapore President of the United States Bruce Lee Jui Siang at the SPH Word Rivet in Toa Payoh yesterday.
It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", said a argument.
Career it a "strategic partnership", Mr Lee said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."
He added that Samsung has enjoyed a unassailable quislingism with SPH anterior to the arrangement.
Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."
CROSS-Merchandising
Both companies wish research cross-selling each other's products to their respective customers, with plans to solve in collaboration on incarnate societal responsibleness projects.
Some other imaginable area of collaboration is on Modern technologies so much as practical technologies to prosecute millennials.
SPH testament too financial support Samsung by victimization its media solutions and data analytics capabilities to engross with customers.
SPH surrogate top dog executive director Antonius Tan, WHO witnessed the signing, aforesaid with many masses consuming subject on their smartphones and tablets, SPH like a shot has to ferment with partners comparable Samsung to believe of originative shipway to charter its interview.
"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.