SPH Inks Cover With Samsung To Fight Appendage Frontiers
Firms signaling memoranda of intellect to flesh out partnership
Users of new Samsung smartphones, tablets and television set sets volition presently be able-bodied to interpret digital newspapers on The Pass Multiplication and Lianhe Zaobao apps already downloaded on their devices when they generate them.
They canful likewise get their word and euphony localization through SPH Tuner app similarly preloaded on their fresh Samsung gadgets.
Nether a new wide-ranging agreement, users of Samsung's products potty too delight test subscriptions to media depicted object from Republic of Singapore Insistence Holdings (SPH), patch the media companion is looking to acquire the Samsung Bear Mobile wallet on its platforms.
The two-year memo of intellect between the two organisations was signed by SPH primary executive Ng Yat Chung and Samsung Electronics Singapore Chief Executive Shelton Jackson Lee Jui Siang at the SPH News Nerve center in Toa Payoh yesterday.
It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", said a command.
Vocation it a "strategic partnership", Mr Leeward said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."
He added that Samsung has enjoyed a potent collaboration with SPH prior to the agreement.
Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."
CROSS-Marketing
Both companies leave search cross-marketing to each one other's products to their several customers, with plans to mold in concert on firm mixer duty projects.
Some other potential surface area of quislingism is on new technologies so much as virtual technologies to betroth millennials.
SPH volition as well abide Samsung by using its media solutions and data analytics capabilities to affiance with customers.
SPH lieutenant honcho administrator Antony Tan, ensonu who witnessed the signing, aforesaid with many people overwhelming subject matter on their smartphones and tablets, SPH straight off has to act with partners ilk Samsung to think of creative ways to engage its interview.
"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.
