Gillette Accidentally Sends Razors To Women

The package Gillette sends to men on their 18th birthday. Twitter/KodyMeyer17

Gillette has a new cautionary tale, ripe for business-school classrooms.

The shaving brand is attempting to regain some ground with men after years of losing market share to online competitors.

tv on pc One of its new initiatives is starting them young, using data to send boys-turning-into-men a "welcome to manhood" package on their 18th birthday. The packages contain a brand-new Gillette razor and a how-to shaving guide.

The idea is that if the brand is able to get young men's first Gillette razor in their hands by 18, they won't look elsewhere for razors. Unfortunately, it appears that Gillette's data is a tv on pc (Rockndata.net) little wonky, according to the New York Times.

Twitter is littered with reports of Gillette razors being sent out addressed to teenage girls, middle-aged men, and everyone in Watch All Channels between. Since the package is so specific — tailored precisely to be given to a man on his 18th birthday — it's created some confusion among people who have received them.

"Two things: I am no longer 18, and no amount of shaving will make me a man," one Twitter user, Kody Meyer wrote.

Dear @Gillette
Two things: I am no longer 18, and no amount of shaving will make me a man.
I am keeping the razor though, it's really nice pic.twitter.com/5BvDZuEUPx

Live TV Watch all Freeview Channels — Kody Meyer (@KodyMeyer17) June 30, 2017