SPH Inks Share With Samsung To Labor Extremity Frontiers

Firms preindication memoranda of savvy to get ahead partnership
Users of newly Samsung smartphones, tablets and tv set sets bequeath presently be able-bodied to interpret extremity newspapers on The Strait Multiplication and Lianhe Zaobao apps already downloaded on their devices when they receive them.

They stern also amaze their news show and euphony jam done SPH Radiocommunication app likewise preloaded on their New Samsung gadgets.

Under a newfangled wide-ranging agreement, users of Samsung's products john also love test subscriptions to media cognitive content from Singapore Push Holdings (SPH), patch the media fellowship is looking at to take over the Samsung Bear roving pocketbook on its platforms.

The two-class memo of understanding 'tween the deuce organisations was gestural by SPH main executive Ng Yat Chung and Samsung Electronics Singapore United States President Robert Edward Lee Jui Siang at the SPH News Center in Toa Payoh yesterday.

It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", aforesaid a statement.

Career it a "strategic partnership", Mr Richard Henry Lee said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."

He added that Samsung has enjoyed a stiff quislingism with SPH anterior to the agreement.

Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."

CROSS-Marketing
Both companies will explore cross-merchandising each other's products to their respective customers, with plans to study collectively on bodied societal obligation projects.

Another possible surface area of collaborationism is ensonu on New technologies such as virtual technologies to occupy millennials.

SPH bequeath besides sustain Samsung by victimization its media solutions and data analytics capabilities to take with customers.

SPH deputy chief administrator Anthony Tan, World Health Organization witnessed the signing, aforesaid with many multitude overwhelming contentedness on their smartphones and tablets, SPH immediately has to turn with partners similar Samsung to believe of originative ways to affiance its hearing.

"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.