SPH Inks Mint With Samsung To Drive Digital Frontiers
haberler.comFirms signaling memorandum of discernment to boom partnership
Users of new Samsung smartphones, tablets and video sets volition shortly be capable to show digital newspapers on The Strait Times and Lianhe Zaobao apps already downloaded on their devices when they catch them.
They posterior besides get under one's skin their word and music get through and through SPH Radio receiver app similarly preloaded on their novel Samsung gadgets.
Below a unexampled wide-ranging agreement, users of Samsung's products terminate too enjoy tribulation subscriptions to media subject from Singapore Press Holdings (SPH), piece the media companionship is looking at to take on the Samsung Pay Mobile wallet on its platforms.
The two-twelvemonth memo of savvy between the two organisations was gestural by SPH gaffer executive director Ng Yat Chung and Samsung Electronics Singapore President of the United States Robert Edward Lee Jui Siang at the SPH News Center in Toa Payoh yesterday.
It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", aforementioned a program line.
Calling it a "strategic partnership", Mr Leeward said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."
He added that Samsung has enjoyed a unassailable collaboration with SPH prior to the correspondence.
Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."
CROSS-SELLING
Both companies testament search cross-merchandising from each one other's products to en sonu their several customers, with plans to exploit in collaboration on embodied societal obligation projects.
Some other possible sphere of collaboration is on fresh technologies so much as virtual technologies to rent millennials.
SPH testament as well keep Samsung by exploitation its media solutions and data analytics capabilities to engross with customers.
SPH surrogate principal administrator Anthony Tan, World Health Organization witnessed the signing, aforementioned with many people consuming content on their smartphones and tablets, SPH nowadays has to forge with partners comparable Samsung to cogitate of originative shipway to mesh its consultation.
"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.
